Property visitors: the Energy Performance Certificate lives here. Affiliates: your unit economics, below.
Your EPC (per click)
£0.25
£50.00 ÷ 200 clicks = £0.25
Worked examples
| Commissions | Clicks | EPC per click | EPC per 100 clicks |
|---|---|---|---|
| £50.00 | 200 | £0.25 | £25.00 |
| £1,240.00 | 8,000 | £0.155 | £15.50 |
| £12.00 | 1,500 | £0.008 | £0.80 |
Formula: commissions ÷ clicks; the per-100 column multiplies by 100. Check the arithmetic; the calculator above runs exactly this.
Which convention is your dashboard using?
CJ popularised reporting EPC per 100 clicks, with 7-day and 3-month windows CJ; other networks report per click. A £25 "EPC" on one network and a £0.25 EPC on another can be the same programme. Convert before comparing, which is what the toggle above is for.
Reading the number
Your EPC only means something against your cost per click. Paid traffic at 30p a click into a programme yielding 25p is a slow leak; organic traffic with near-zero marginal cost makes the same 25p a business. Interpretation, network-average caveats and what moves the metric are on what is EPC in affiliate marketing.